Modern society prefer things that are instant, fast, and simple. Diaper is a product that develop throughout the times. Parents in the 1990’s used cloth diapers for infants aged 0-12 months. Cloth diapers are washable which is advantageous, yet it is unable to accommodate high volume of urine fluids. Hence, new innovations such as disposable diapers that could accommodate more fluid than cloth diapers was invented.
One of the baby diaper products that available in Indonesia is Popoku Disposable Baby Diaper. Popoku is among the top four bestsellers on the market. People are familiar with 3 other ‘foreign’ brands. But, who would have thought Popoku is a domestic diaper product that becomes ‘host’ in the country itself. Michael Gunawan is the figure behind the establishment of PT.Zensei which produces Popoku and has a factory in Gresik, East Java.
The idea of diaper production was based on Gunawan’s previous working experience in a family company named PT.Softness Indonesia Indah, which produced sanitary napkins. His success in managing the family business led him to the decision of establishing his own business. This University of Surabaya graduate decided to choose diapers, because it had potential to succeed in the market. According to Ubaya.ac.id, Gunawan said “I decided to sell disposable products because consumers would always buy diapers product as long as they need them”. His statement was supported by the high birth rate in Indonesia and because consumers are more interested in instant things .
Popoku is a soft baby diaper, designed to not hurt baby’s skin, contains anti-bacterial to prevent skin irritation, comfortable to use and is able to reduce odor. Popoku is available in various sizes and packaging at affordable prices with maintained quality.
Zensei, the producer of Popoku which initially only had 30 employees, currently has grown to reach 4000 employees. Popoku has also been exported to several regions such as the Middle East, Africa and Asia. Today, the company has started the production of various products such as adult diapers, sanitary napkins, wet tissue and disposable bed mats.
Find your ideas that could be your chance in setting up a business. You can start by paying attention to your surroundings right now. Keep trying and good luck.